I always like to keep my clients and friend abreast of what I’m doing. But its unusual for me to let them know by showing them a breast. Well, two of them.
With online marketing we all try to gain exposure without milking it too much. One never wants to be a boob with stupid comments or puns.
The most well-rounded person I’ve ever met with a mastery of marketing is Elvira, Mistress of the Dark. Wonderfully professional, her attitude and engagement with people makes her a pleasure to be around.
A few weeks ago I visited a friend’s wine business in Buellton, California. Named Sort This Out Cellars, they produce wines and sell them using a pin-up girl motif; not exactly your stereotypical wine concept.
But that’s what makes them unique and why Elvira is such a good match for their marketing. In a classic win-win opportunity, Sort This Out is making and bottling Elvira’s “Macabrenet,” a 2008 vintage. Fun stuff. You can check out the wine at sortthisoutcellars.com and watch the videos we made on FullertonStories.com.
Have a blessed holiday, and see you next year.
